After a PR makeover, the scandal-hit awards ceremony returns on Sunday night with diverse voters, fresh owners, new categories and highbrow leanings. Can it pull it off?
Two years ago, the Golden Globes and their organising body, the Hollywood Foreign Press Association (HFPA), were persona non grata in Hollywood. In disgrace following widespread reporting of corruption, racism and even sexual assault within their ranks, the ceremony was boycotted by the industry and dropped by its longtime broadcasting partner NBC.
The awards went ahead, unattended and untelevised, posing an equivalent showbiz question to the old “if a tree falls in a forest” conundrum. Turns out they did make something of a sound: cue the awkward social-media spectacle of winners such as Nicole Kidman and Rachel Zegler advertising their victories while sternly admonishing the voters. In the frenetic, dog-eat-dog rush of awards season, even a tarnished win is an opportunity.
