Chef Pii’s tips on how to use her $20-a-bottle condiment have won 40m views, she says, but many wonder what goes into it

It’s pink. It’s a sauce. It’s called, rather prosaically, Pink Sauce. And it’s doing a very good job of trying to break the internet right now.

A Florida chef’s TikTok videos showing her dunking fried chicken, french fries and vegetables into her culinary creation have gone viral. Up to 40m views, she claims.

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