Annual retail report shines light on current trends and 10 years of changing British buying habits
They are the things you didn’t know you needed but now can’t live without: a fitness tracker, wireless headphones, a fancy “bean-to-cup” coffee maker and, more recently, an air fryer. For women add a flattering jumpsuit and white trainers (but forget the floral midi).
So says John Lewis in its latest retail report. The annual exercise usually shines a light on the current year’s key products and trends but what’s different this time is, after scrutinising buying habits for 10 years, it also identifies “products of the decade”.