AMAZON plans to open its first physical clothing store later this year in Los Angeles.
The online company announced on Thursday that Amazon Style will launch as the company’s first brick-and-mortar location where customers can shop for women’s and men’s apparel, shoes, and accessories.
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Amazon Style will feature a selection of brands that customers recognize and love while also including new and emerging designers, according to its website.
Most of the store’s clothing will stay in the back of the facility, with one sample of each item displayed on the sales floor.
Amazon Style customers will use the Amazon Shopping app in the store to scan a sample item’s QR code to see the sizes, colors, reviews, and additional product details.
Shoppers can use the app to send the item to the store’s fitting room, or directly to the pickup counter.
The store’s fitting rooms are interactive, with touchscreens that customers can use to request different sizes or colors of their selected items.
As customers browse the store and scan items, Amazon algorithms will recommend other items they may be interested in buying on the Shopping app.
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The retail location will be based in the Los Angeles suburb of Glendale, California.
Amazon has become the largest clothing retailer in America since it began selling clothes in 2002, according to a report by Forbes early last year.
However, in-store purchases are still important to consumers, according to Simoina Vasen, Amazon Style’s managing director.
“Customers enjoy doing a mix of online and in-store shopping,” Vasen told CNN. “And that’s no different in fashion.”
“There’s so many great brands and designers, but discovering them isn’t always easy.”
The physical store will also allow customers to drop off their Amazon returns at the location, or to order items online and pick them up there.
Amazon Style will invite select customers to experience the store before opening later this year, according to their website.
In other physical Amazon stores, some allow customers to pay by scanning their palms.
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