Fashion companies are planning to buy more recycled fibers as part of a wider trend of businesses using their spending power to foster innovative, low-carbon suppliers.
Owners of fashion brands H&M, Zara, Gucci and Stella McCartney were among companies that said Monday they would collectively buy 550,000 metric tons of alternative fibers to make textiles and packaging, such as those made from agricultural residues or recycled materials. The planned purchase represents only a small portion of their total output and no deadline…