The solution is not more fields but better, more compact, cruelty-free and pollution-free factories
No issue is more important, and none so shrouded in myth and wishful thinking. The way we feed ourselves is the key determinant of whether we survive this century, as no other sector is as damaging . Yet we can scarcely begin to discuss it objectively, thanks to the power of comforting illusions.
Food has the extraordinary property of turning even the most progressive people into reactionaries. People who might accept any number of social and political changes can respond with fury if you propose our diets should shift. Stranger still, there’s a gulf between ultraconservative beliefs about how we should eat and the behaviour of people who hold such beliefs. I have heard people cite a rule formulated by the food writer Michael Pollan – “Don’t eat anything your great-great-great-grandmother wouldn’t recognise as food” – while eating a diet (Thai one day, Mexican the next, Mediterranean the day after) whose range of ingredients no one’s great-great-great-grandmother would recognise, and living much the better for it.
