The chief executive officer of Etsy defended the company’s strategy to become an online shopping destination that can compete with Amazon.com Inc. and said recent moves that have been unpopular among some sellers would benefit them in the long run.

More than 20,000 sellers on the digital marketplace have signed a petition against Etsy’s decision to raise the commission it charges on each transaction to 6.5% from 5%. Some have temporarily closed their shops in protest.

This post first appeared on wsj.com

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