Supermarkets, pubs and advertisers the winners as supporters prepare for match against Spain

Supermarkets, pubs and TV advertisers are preparing to enjoy a bumper weekend as football fans rush to celebrate the Women’s World Cup final on Sunday morning.

As many as 13.7 million people are expected to tune in when the Lionesses take on Spain in the highly anticipated fixture in Australia – the first time a senior England football team has appeared in a World Cup final since 1966.

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