Endeavor Group Holdings Inc. is nearing a deal to sell a majority stake in its scripted-content business to South Korean media firm CJ ENM , according to people familiar with the matter, as the “Parasite” backer bulks up its presence in Hollywood.

The deal under consideration values Endeavor Content’s scripted business at between $900 million and $1 billion, some of the people said. The deal could be announced within days, but it isn’t final and the talks could still fall apart, the people familiar with the matter said.

This post first appeared on wsj.com

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