Bitter internal row breaks out over plans to make the stitching society profitable

Embroidery is seen in Netflix Regency series Bridgerton as a genteel pursuit, but the UK’s Embroiderers’ Guild (EG) has become embroiled in a bitter internal row over proposals to try to save the 115-year-old institution from liquidation.

A combination of lockdown and Bridgerton have boosted cross-stitch kit sales by 545% at Hobbycraft, yet the guild is struggling financially due to its ageing membership and falling sales of its magazines.

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