LATE Apple co-founder Steve Jobs has been brought back to life by AI in an eerie fake interview 11 years after his death.
The voice of the iPhone innovator can be heard for almost 20 minutes being interviewed by podcaster Joe Rogan, whose voice was also digitally replicated.
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Jobs passed away in October 2011 aged 56, after being diagnosed with a rare form of pancreatic cancer.
Although Rogan, 55, already had his podcast up and running back then, Jobs never appeared on it.
Speech from both men were cloned by a voice synthesis company and made to sound like an exchange that would feature on The Joe Rogan Experience.
“It’s great to be on the show,” fake Jobs says.
“Your audience is just so different from your normal Apple users, and that’s a good thing, it’s cool.”
The pair discuss a number of topics, including Apple, spirituality and family.
But the sounds are a bit ropey and robotic at times.
There is also the odd creepy laugh.
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AI tech is usually fed loads of audio content to build a picture of what a person sounds like.
This was easy to source in the case of Rogan, who has hundreds of hours available from his podcast.
Whereas spoken words for Jobs are limited to interview clips and Apple launches, back when famously revealed iPhones and other gadgets on stage in jeans.
The firm behind it, Play.ht, said it was “trained on his biography and all recordings of him we could find online so the AI could accurately bring him back to life”.
It’s part of a new podcast series to demonstrate how its AI tech can be used.
They add: “We wanted to push the boundaries of what is possible in current state of the art speech synthesis, we wanted to create content that can inspire others to do the same, and there was no one who inspired and impacted the technology world more than Steve Jobs, that’s why in the first episode we brought his voice back to life.”
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This post first appeared on Thesun.co.uk
