Dyson will spend £500m bolstering its technology and launching 20 beauty products in the next four years.
The Singapore-based tech company, which also has a big operation in Malmesbury in Wiltshire, said the investment will see the opening of new beauty research labs.
Dyson said the ‘vast majority’ of the £500m investment will be spent in the UK. But it did not say what the beauty products will be.
Billionaire Brexiteer Sir James Dyson set the firm up in 1978 when he ‘became frustrated with his vacuum cleaner’s diminishing performance’
Billionaire Brexiteer Sir James Dyson set the firm up in 1978 when he ‘became frustrated with his vacuum cleaner’s diminishing performance’.
He built the bagless vacuum cleaner now synonymous with the business but has branched out into beauty products, such as the Dyson Supersonic hairdryer, and even developed an electric car.
But he was accused of ‘betrayal’ in 2019 after moving Dyson’s HQ from Wiltshire to Singapore.
The inventor, 75, is currently suing Channel 4 for libel over a broadcast alleging abuse and exploitation of workers at a factory that used to supply goods to his firm.
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