Walt Disney Co. said it plans to start developing residential communities, starting with one in Rancho Mirage, in California’s Coachella Valley.

“As we prepare to enter our second century, we are developing new and exciting ways to bring the magic of Disney to people wherever they are, expanding storytelling to storyliving,” Chairman of Disney Parks, Experiences and Products Josh D’Amaro said.

This post first appeared on wsj.com

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