Pressure: John Lewis chairman Sharon White (pictured) lost a vote on her performance over the past year
John Lewis is investing more than £1million to shake up its children’s range as its boss fights for her future.
The troubled department store chain – which also owns Waitrose – is stocking more than 50 children’s brands, including My Little Pony and Disney Princesses in toys and Petit Bateau, JoJo Maman Bebe and Ted Baker in fashion.
John Lewis is also launching ‘immersive experiences’ in stores, including Lego for children to build and an alpine Scalextric race track.
Naomi Simcock, executive director for John Lewis, said the business wanted to ‘create a destination, not just a shop’.
It is expanding services for young families, including its All Things Baby nursery advice appointments.
The John Lewis Partnership suffered a third year of losses and axed its annual staff bonus for only the second time since 1953.
Last month, chairman Sharon White lost a vote on her performance over the past year following more heavy losses.
