SHOPPERS are being hit by “skinflation” — with the cost of some face and body creams rising by 122 per cent, research shows.
Cosmetics firms have been accused of exploiting customers with huge price hikes.
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Garnier is now selling its Body Superfood, Hydrating Gel-Cream, Watermelon & Hyaluron for £9.99 — but it was just £4.49 last year.
L’Oreal’s Paris Age Perfect Golden Age Rosy Re-Fortifying Day Cream has doubled in cost to £16.
But it is not only women suffering as the cost of men’s cosmetics also soaring.
Bulldog’s Age Defence Moisturiser for Men has shot up 80 per cent to £9, while L’Oreal Men Expert Hydra Energetic Intensive 24hr Hydration Daily Moisturiser is now £12 — up from £8.38.
La Roche Posay Effaclar 30 SPF has risen from £15.20 to £21 at Boots, a 38 per cent increase.
Consumer rights champion Jane Hawkes said: “These shocking price increases are another firm kick in the teeth for consumers.”
Dr Natalia Spierings, a consultant dermatologist, said: “Consumers are falling for the hype . . . and are willing to pay for hope in a beautiful jar.
“And Big Skincare knows that.”
