As brand-new CEO Elon Musk experiments with changes at the company, major brands pause spending on the platform
Confusion abounded on Wednesday over how Twitter will handle account verification or dole out “blue checks”, as the newly minted owner and CEO, Elon Musk, continues to make changes at the platform.
Twitter announced on Tuesday it would start offering gray ticks and an “official” label to high-profile accounts as it prepared to start allowing any user to sign up for its blue-tick verification badge by joining the firm’s Twitter Blue subscription service and paying a monthly fee. The badges had previously served as verification of a user’s identity.
