Comcast Corp. is in talks with Walmart Inc. to develop and distribute smart TVs, according to people familiar with the matter, as the cable giant looks to become a dominant hub for streaming apps, not just TV channels.

Under the terms the companies are discussing, retail giant Walmart would promote TV sets running Comcast software, and would get a share of recurring revenue from Comcast in return, the people said. A third party would likely manufacture the sets, and one possibility is that they could carry Walmart branding,…

This post first appeared on wsj.com

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