Coca-Cola announces latest tour locations
Coca-Cola has announced the next two, yes two, Christmas truck tour locations.
The truck will be heading to both Essex and Leeds tomorrow, how exciting.
Here are the locations for tomorrow’s events:
- Lakeside, West Thurrock Way, Grays, Essex, RM20 2ZP
- Greene King, Lawnswood Arms, Otley Road, Adel, Leeds, LS16 7PH
Who founded Coca-Cola?
Dr John Stith Pemberton, a pharmacist from Georgia, was on a mission to create a new alcoholic medicine but after the temperance movement of 1886 – a social movement against the sale and consumption of alcohol – Pemberton began creating non-alcoholic versions of the French Wine Coca.
Following various experiments, Pemberton created a syrup with carbonated water instead of wine.
He then sold his drink as a fountain drink rather than medicine where it went for five cents a glass.
Thinking that the “two Cs would look well in advertising”, Pemberton’s partner Frank M. Robinson suggested calling the drink Coca-Cola.
Even the trademark today is written in Robinson’s unique handwriting.
What charities have Coca-Cola previously worked with?
Coca-Cola has, however, partnered with several charities in the past, including homelessness charity Crisis and food bank charity FareShare.
In the past, Coca-Cola fans who visit the truck have been been able to sample festive treats at a pop-up winter market, take part in games and take “elfie selfies”.
Visitors have also been able to buy a special Coca-Cola that can be personalised with their name or a short phrase.
‘More exciting elements added’
Florence Wheatley, Brand Manager at Coca-Cola Company, Great Britain, said: “Coca-Cola has been spreading Christmas cheer for decades and, this year, we’ve added even more exciting elements to make it as magical and merry as possible.
“Alongside the beloved return of the Truck Tour nationwide and the much loved ‘Holidays Are Coming’ advert, we have introduced new elements like the ‘World Needs More Santas’ TVC and an interactive Santa Quiz.
“We’re also thrilled to extend our partnership with Neighbourly, emphasising spreading kindness and making a positive impact across the UK.
“Together, we want to inspire year-round acts of goodwill and truly make a difference in all local communities.”
What has Coca-Cola said about today’s stop?
The Coca-Cola Christmas truck is finally arriving in London today.
Ahead of its arrival in Wembley, Coca-Cola told us: “This year, the Truck Tour will be getting the people of Wembley and surrounding areas into the festive spirit with their new Snow Globe, which invites families to step into a Winter wonderland for the perfect holiday snapshot.
“Guests can also make a stop at the Ho-Ho-Hoop hut and participate in a game for the chance to win a selection of prizes including meal-inspired rewards and recycled Christmas tree decorations.
“Throughout the tour, visitors can also enjoy the Coca-Cola Christmas choir, as they perform a set of carols, filling the air with holiday magic.”
When Christmas was cancelled
A wave of ecclesiastical reform at the beginning of the 17th century altered how Christmas was observed in Europe, per the History Channel.
Christmas was cancelled as part of Oliver Cromwell and his Puritan armies’ campaign to purge England of decadence after seizing power in 1645.
Charles II was reinstated to the throne in response to popular demand, and the well-liked festival followed.
The English separatists known as the pilgrims, who immigrated to America in 1620, were even more orthodox Puritans than Cromwell.
This post first appeared on thesun.co.uk
