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Souvla Founder/CEO Charles Bililies knew opening a Greek restaurant in San Francisco wasn’t going to be easy. But the restaurateur also knew he had something special to offer with his “fast fine restaurant.”
What sets Souvla apart is its unique concept — a “fast fine” dining experience that combines the accessibility of fast-casual restaurants with the elevated flavors of fine Greek cuisine. This is representative of founder Charles Bililies’ journey to realize his culinary vision through determination and innovation.
“My position is that we have sort of created the fast fine format,” says Charles Bililies matter of factly to Shawn Walchef of CaliBBQ Media. “This sort of elevated version of the fast casual space, that not only allows people to enjoy the cuisine and the wine in the restaurant, but also take it to-go, have it delivered, order online.”
It wasn’t always smooth sailing for Souvla.
When Charles Bililies first revealed his plan to start the Greek restaurant in San Francisco, his parents — both entrepreneurs themselves — were taken aback, yet ultimately supportive. They had witnessed their son’s unconventional decisions before when he wanted to leave his traditional university and attend culinary school.
As Souvla began to grow, Bililies recognized the need to integrate technology seamlessly into his operations. He considers Souvla a technology-first restaurant and knew he had to revamp its tech stack to grow.
Bililies sought out the best-in-class specialists to optimize efficiency, but faced the challenge of ensuring these systems could communicate with each other effectively.
That’s when Bililies discovered Toast — the comprehensive point of sale and restaurant management platform that allowed him to integrate external partners and streamline operations. With Toast as the center, Souvla’s technology ecosystem could work harmoniously, ensuring a smooth and consistent experience for customers and staff.
Toast is also a sponsor of the Restaurant Influencers series.
With the “fast fine” concept, Charles Bililies has not only reinvigorated Greek cuisine, but also transformed the dining experience itself. Through innovative technology integration, Souvla continues to deliver authentic flavors while catering to the evolving technology preferences of its customers.
Souvla’s success story serves as an inspiration for aspiring entrepreneurs and a testament to the possibilities that arise when authenticity, innovation, and a love for food converge.
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This article is from Entrepreneur.com
