Pay-monthly models are catching on across a wide range of businesses – including food and even home insulation
Hollie Wright spotted an opportunity. Working in property management, she came across a company that needed to furnish a home for an employee moving in for a few months. What if they could rent everything from one place and pay a subscription?
Two decades later, her business, Instant Home, allows people to pay a monthly rent starting at £220 for the basics for a one-bed flat (or £500 for more premium versions). When the rental ends, her company takes everything back.
