U.K. fashion house Burberry Group PLC appointed Daniel Lee as its chief designer in an attempt to breathe new life into the maker of iconic trench coats.

Mr. Lee will join the company on Oct. 3, overseeing all Burberry collections, the London-based company said. Mr. Lee is expected to present his debut runway collection for the brand at London Fashion Week in February 2023. He will report to the company’s new chief executive, Jonathan Akeroyd.

This post first appeared on wsj.com

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