Nearly 90% of the New York Post’s advertising revenue is digital.
Photo: Richard Drew/Associated Press
Veteran journalist Keith Poole will take over the New York Post Group as editor in chief in early March as the news organization seeks to boost its digital presence.
Mr. Poole, 44 years old, is currently deputy editor in chief of the Sun, a U.K. tabloid, which like the Post is owned by News Corp —as is The Wall Street Journal. Col Allan, a former editor in chief of the Post who has served as a senior adviser since 2019, will retire in early March. A spokesman for News Corp said Mr. Poole’s role is a new position.
Before being elevated to his current role at the Sun in February 2020, Mr. Poole was the outlet’s digital editor.
Photo: Arthur Edwards/The Sun
“I’ve always admired the bold and brash journalism of the New York Post, and to now be a part of this legendary organization is a dream come true for a journalist like me,” Mr. Poole said in a statement.
One person familiar with the promotion said Mr. Poole has a strong digital background. Before being elevated to his role at the Sun in February 2020, Mr. Poole was the organization’s digital editor. He worked earlier in his career at the Daily Mail, another U.K. publication, including a stint as managing editor of the MailOnline in New York.
Two senior editors at the Post will remain in place. Stephen Lynch, editor in chief of the print edition, and Michelle Gotthelf, editor in chief of the digital edition, will report to Mr. Poole.
Last October Twitter Inc. suspended the Post’s account on its platform after the outlet published disputed articles about President-elect Joe Biden and his son Hunter Biden based on information that the Post said was contained on a laptop Hunter Biden had left for repairs. Twitter later restored the account.
The New York Post Group comprises the New York Post and the Post Digital Network, including the NYPost.com, PageSix.com and Decider.com; Post Studios, and related mobile and tablet apps and social-media channels. Last August, Robert Thomson, News Corp’s chief executive, told investors that the company “can now see a clear path to profitability for the Post.”
Nearly 90% of the New York Post’s advertising revenue is digital, Mr. Thomson said during an investor call in November. He also said traffic to the New York Post Digital Network had grown to 144 million unique users in September—a 35% increase from a year earlier, according to a FactSet transcript.
Write to Jeffrey A. Trachtenberg at [email protected]
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