Ikea, Grolsch and Kopparberg have suspended adverts due to station’s perceived conflict with their values
GB News, the television channel that launched this week with backing from pro-Brexit tycoons and a mission to produce “anti-woke” US-style news content, is facing an advertiser backlash after big consumer brands including Ikea, Nivea and Grolsch said they would pull their adverts from the network.
Fronted by a clutch of familiar names including the former BBC and Sky presenters Andrew Neil and Kirsty Gallacher, GB News, which launched on Sunday evening, is pitching itself as an alternative to the mainstream media with a focus on generating opinion and controversy, rather than original reporting.
