BOOTS has slashed the number of Advantage Points shoppers can get from today.
Advantage Card shoppers will get 25% less for every £1 they spend in store, earning 3p rather than 4p.
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The changes comes in from today (May 10) across stores and online.
The points cut comes after several other big names have also cut the value of their loyalty card schemes.
Tesco reduced the value of points as well as hiking online charges for home delivery while Morrisons brought back More Points and More Card Fivers as part of a trial.
However, it isn’t completely bad news for customers as Boots is also offering various discounts.
Shoppers with an Advantage Card can get 10% off over 6,000 own-brand products from today.
Some of the items where shoppers can get 10% off include:
- Boots Everyday Cucumber face wipes – usually £1 or 90p with an Advantage Card
- Boots Collagen Suerum – usually £12 or £10.80 with Advantage card
- Boots Allergy Barrier nasal Spray – usually £7.99 or £7.19 with Advantage card
- Boots Dual Defence Nasal Spray – usually £5.99 or £5.39 with Advantage card
We’ve asked if it’ll always be the same products and will update the piece once we know more.
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Boots had previously said that more than 70% of card holders typically have one in five items in their basket from own brand ranges.
The discount will be available online and in-store and it will be applied automatically at the checkout.
All products included in the offer will be highlighted for all shoppers to see – so you’ll know before you get to check out if you can get the discount.
Boots has also extended its price lock promise and has frozen 400 essentials until August.
In addition, an extra 1,000 products across Boots stores and online will come with the Advantage Points discount.
On top of that, over 60s can claim eight points for every £1 they spend.
There’s also the Boots Parenting Club which gets members the same for every £1 spent on baby products like nappies and bottles.
Meanwhile, students can get an added 10% discount and Boots Opticians customers on a Contact Lens Rewards Plan will get an extra 10% off Boots own brand products.
Pete Markey, chief marketing officer at Boots said: “Customers want instant savings so we’ve expanded Price Advantage to a huge 1,000 lines each month, with savings on some of our big name and most popular products.
“And with more customers choosing our own label products, we’re also adding an always on, instant 10% off our Boots Brand range, giving Boots Advantage Card holders money off 1000s of quality products from our trusted Boots brand.”
Boots’ Advantage Card launched in 1997 and celebrated its 25th year in 2022.
Across its history, over 15million customers have used the loyalty scheme to get bonus points when they spend money online or in-store.
Over 50,000 customers who signed up to the scheme in 1997 were still using the card as of August 2022.
Last year, Boots launched Price Advantage which offers customers with a Boots Advantage card access to lower prices on different products, much like the Tesco Clubcard.
In recent months, Boots expanded its own brand range to offer 6,000 products across baby, health and beauty departments.
Boots operates over 2,200 stores across the UK and employs 51,000 members of staff.
What other retailers run reward schemes?
Boots isn’t the only retailer that runs reward schemes to entice customers in.
Tesco’s Clubcard is popular among its customer base, offering them exclusive prices on a number of products.
But in March, Tesco announced it is to cut the value of its Clubcard rewards scheme.
The supermarket giant said its Clubcard points will be worth twice their value when customers cash them in, rather than three times as they are now, from June 14.
Sainsbury’s customers can use their Nectar card to collect points, either on a smartphone app, or with a physical card to collect and spend points.
You get a minimum of one point per £1 in stores and online at Sainsbury’s, plus bonus points are available on the Nectar app, via paper coupons at checkouts, or sent in the post.
The supermarket also launched “Nectar Prices”, which gives members discounts on over 300 items in store and online, with selected products at 5%.
The Sun has put together a full list of the best supermarket loyalty schemes that’ll save you the most money.
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