While experts cautiously positive on anti-ageing effects of new range, evidence it is ‘world first’ may fall short
The latest Boots No7 range, Future Renew, was launched this week to considerable fanfare, not merely a new face cream, but a “world-first breakthrough in skincare research”.
Since 2007, when a Horizon documentary on the science behind its Protect & Perfect range prompted an unprecedented consumer stampede, the Boots No7 team has been taking the “here comes the science bit” to the next level. Its latest collection of creams and serums was preceded by a presentation at the American Academy of Dermatologists’ (ADD) annual congress in New Orleans, and the launch took place, not at an exclusive hotel, but at the Science Museum in London.
