Bob Iger steps back in as Disney CEO, replacing Bob Chapek

 …Bob Chapek is in a difficult position of trying to take Disney, a legacy company of yesterday, and make it into a legacy company of tomorrow. That means becoming more like a tech company rather than a traditional media and entertainment company. He arguably runs it the way that some tech companies might, where he breaks up the content production and the distribution. He goes in and says, “This is how it is going to work; we are focusing on streaming, on the Metaverse, and on how to get into these different positions.”

All of these issues happen at the same time. So it seems like Bob Chapek is losing control of the kingdom, versus Bob Iger had control over it. But what I think gets lost in that is that Bob Chapek is just over two years into his tenure as CEO, and his first job was pulling the company out of the pandemic and focusing on how to just survive it. Now he’s being tasked with carrying the company very publicly in a way that generates support from the shareholders, from the consumers, and from his employees. That’s easier said than done, especially for someone who’s so new to the role.

This article is from The Verge