BILLIE Faiers and Chet Johnson have been told off for “routinely” failing to tell millions of followers that their posts are adverts.
The pair are the latest big names to be added to the UK’s official name and shame list, joining the likes of Charlotte Crosby and Scotty T.
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Billie, 32, and Chet, 31, have been put under “enhanced monitoring spot checks” for breaking ad rules.
Influencers are supposed to make it clear to users when they’re promoting something online, using #ad in the caption.
The advertising watchdog, ASA, keeps an eye on stars to check they’re being upfront in social media posts.
Those who continue to hide that they’re content is actually an ad face further sanctions.
Officials will even set up their own ads, naming and shaming those caught across Instagram.
“We have already imposed this sanction on a small handful of non-compliant influencers,” an ASA rep told The Sun.
“It has proven successful.
“We’ve commenced this sanction against seven influencers, six of whom have subsequently come into line.
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“We’re closely monitoring the remaining one.”
The TOWIE and Ex on the Beach stars join five others.
X Factor and Get Me Out Of Here! runner-up Jake Quickenden was added at the beginning of May.
Charlotte Dawson was put on in April, after Charlotte Crosby in March.
Tyne-Lexy Clarson and Scotty T have been tracked since December.
Only after three months of properly disclosing ads will they be removed from the list.
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This post first appeared on Thesun.co.uk
