A BIG supermarket has slashed prices again on more than 60 products.
Morrisons has announced that from today customers will be able to purchase its own brand products for even less.
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The major supermarket has invested £25million to reduce prices by an average of 19% on a total of 64 products.
The offers come into effect this week in all of Morrisons’ 498 supermarkets and online.
They include fresh produce like salad vegetables, carrots and potatoes and cupboard essentials including coffee and rice.
It comes as the latest round of cuts by Morrisons after it slashed the price of 1,000 products in January this year.
David Potts, Chief Executive, said: “We are just seven weeks into 2023 and already this is our fifth significant price activity of the year.
“These latest price cuts follow hard on the heels of two notable in-store price cuts involving well over 1,000 products, and two strong fuel promotions, demonstrating our determination and commitment to make a positive difference to our customer’s pockets.”
Here is the full list of the items being reduced from today:
- Morrisons Pilau Rice E 250G: was 49p, now 38p
- Morrisons Long Grain Micro Rice 250g: was 49p, now 38p
- Morrisons Micro Rice Basmati 250g: was 49p, now 38p
- Morrisons Porridge Oats 1kg: was £1.29, now £1.25
- Morrisons Decaf Full Roast Coffee 200g: was £3.99, now £2.25
- Morrisons Full Roast Coffee Granules 200G: was £3.99, now £2.25
- Morrisons Full Roast Coffee Granules 100g: was £1.99, now £1.49
- Morrisons Evaporated Milk Full Cream 410G: was 85p, now 59p
- Morrisons Evaporated Milk Full Cream 170g: was 59p, now 45p
- Morrisons Evaporated Milk Full Cream 410g: was 85p, now 59p
- Morrisons Tomato Puree 200G: was 79p, now 59p
- Morrisons Toilet Tissue White 4 pack: was £2.55, now £1.99
- Morrisons Vanilla Ice Cream 2L: was £1.99, now £1.79
- Morrisons Baking Potatoes 2.5KG: was £1.99, now £1.59
- Morrisons Little Gem Lettuce: was 99p, now 85p
- Morrisons Loose Savoy Cabbage: was 79p, now 65p
- Morrisons Carrots 500G: was 35p, 30p
- Morrisons Lemonade 2L: was 69p, now 60p
- Morrisons Diet Lemonade 2L: was 69p, now 60p
- Morrisons Celery: was 65p, now 57p
- Morrisons Round Lettuce: was 69p, now 65p
- Morrisons Iceberg Lettuce: was 69p, now 65p
- Morrisons Salad Onions: was 69p, now 50p
- Morrisons Celery: was 65p, now 57p
- Morrisons Loose Leeks: was £2.79, now £2.49
- Morrisons Trimmed Leeks 500g: was £1.49, now £1.29
- Morrisons Miniature Potatoes 500g: £1.15, now £99p
- Morrisons Baking Potatoes 4 pack: was £69p, now 62p
- Morrisons Sweet Potatoes 1kg: was £1.19, now £1.09
- Morrisons Loose Sweet Potato: was £1.15, now £1.09
- Morrisons White Potatoes 2.5kg: was £1.29, now £1.25
- Morrisons Ice Flakes 500g: was 99p each, now 2 for £1.80
- Morrisons Choco Crackles 375g: was 99p each, now 2 for £1.80
- Morrisons Choco Hoops 375g: was 99p each, now 2 for £1.80
- Morrisons Rice Crackles 375g: was 99p each, now 2 for £1.80
- Morrisons Choco Nut Pillows 375g: was 99p each, now 2 for £1.80
- Morrisons Cheese Balls 140g: was £1.25 each, now 2 for £2
- Morrisons Prawn Crackers 70g: was £1.25 each, now 2 for £2
- Morrisons Bacon Rashers 140g: was £1.25 each, now 2 for £2
- Morrisons Onion Rings 125g: was £1.25 each, now 2 for £2
- Morrisons BBQ Saucers 70g: was £1.25 each, now 2 for £2
- Morrisons Cheese Puffs 150g: was £1.25 each, now 2 for £2
- Morrisons Mini Poppadoms 70g: was £1.25 each, now 2 for £2
- Morrisons Salted Potato Sticks 150g: was £1.25 each, now 2 for £2
- Morrisons Beef Flavour Potato Sticks 150g: was £1.25 each, now 2 for £2
- Morrisons Onion Rings 6x16g: was £1.29 each, now 2 for £2
- Morrisons Dexter Dog Salted Snacks 6x15g: was £1.29 each, now 2 for £2
- Morrisons Variety Crisps 6x25g: was £1.19 each, now 2 for £2
- Morrisons Meaty Crisps 6x25g: was £1.19 each, now 2 for £2
- Morrisons Salt & Vinegar Twirls 125g: was £1.19 each, now 2 for £2
- Morrisons Salt & Vinegar Crisps 6 pack: was £1.19 each, now 2 for £2
- Morrisons Prawn Cocktail Crisps 6 pack: was £1.19 each, now 2 for £2
- Morrisons Cheese Curls 6x15g: was £1.19 each, now 2 for £2
- Morrisons Cheese & Onion Crisps 6 pack: was £1.19 each, now 2 for £2
- Morrisons Ready Salted Crisps 6 pack: was £1.19 each, now 2 for £2
- Morrisons No Added Sugar Limeade 2 litres: was 79p each, now 3 for £2
- Morrisons No Added Sugar Cherryade 2 litres: was 79p each, now 3 for £2
- Morrisons No Added Sugar Bitter Shandy 2 litres: was 79p each, now 3 for £2
- Morrisons No Added Sugar Cream Soda 2 litres: was 79p each, now 3 for £2
- Morrisons No Added Sugar Dandelion & Burdock 2 litres: was 79p each, now 3 for £2
- Morrisons Zero Added Berry Crush 2 litres: was 79p each, now 3 for £2
- Morrisons Zero Added Cola 2 litres: was 79p each, now 3 for £2
- Morrisons Colas 2 litres: was 79p each, now 3 for £2
- Morrisons No Added Sugar Orange Crush 2 litres: was 79p each, now 3 for £2
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Morrisons is among the major supermarkets in the UK competing to bring down prices and retain shoppers who are looking for value in the tougher economic climate.
Last week, upmarket grocer Waitrose announced it was investing £100 million in cutting prices on hundreds of its own-brand products.
And in December, Sainsbury’s revealed it was pumping a further £50 million into its latest price-cutting push to keep customers loyal, taking its total investment to £550 million over two years.
It comes as grocery price inflation hit a record 16.7% in January, according to analysts Kantar, the highest figure since its records began in 2008.
Kantar said the price rises mean households face an extra £788 on their annual shopping bills on average, assuming that they do not change their shopping behaviour.
How to save on your supermarket shop
There are plenty of other ways to save on your supermarket shop.
You can try looking out for yellow or red stickers on products which show when they’ve been reduced.
If the food is fresh you’ll have to eat it fast, or freeze it to have another time.
Sometimes even timing your shop to stock up just as items are discounted on the shelves can help you get the best bargains – lots of shoppers have said this is in the evening typically.
Making a list could save you some money too as you’ll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
That means going for “own” or “value” type products instead of “finest” or “luxury” lines.
Plenty of supermarkets run wonky veg and fruit schemes as well where you can get cheap prices if they’re misshapen or imperfect.
For example, Lidl runs its Waste Not scheme offering boxes of 5kg of fruit and vegetables for just £1.50.
Parents can get up to £442 in Healthy Start vouchers that they can use at the supermarket, on food and more for their children, for example.
Plus, many councils offer supermarket vouchers as part of the Household Support fund – so you can make your money go further with the extra support available.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected]
