APPLE may be quietly axing it’s most budget-friendly device, the iPhone SE.
It means Apple fans will have a higher ‘point of entry’ cost for getting their hands on a device from the newest line-up.
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The iPhone SE has traditionally been the cheaper option.
And with consumers also having to wrestle with inflation rates, many won’t love not having a more cost effective alternative.
Apple is yet to confirm the move.
But hawkish analyst Ming-Chi Kuo, who has made a name for his accurate Apple predictions, believes the company may scrap the iPhone SE in its upcoming line-up – expected to arrive next year.
“The supply chain has received instructions from Apple indicating that the production and shipment plans for the 2024 iPhone SE 4 have been cancelled rather than delayed,” Kuo wrote in a Medium post earlier this month.
The third-generation iPhone SE, which was rolled out in March, starts at $429 or £499 – compared to $599 or £649 for an iPhone 13.
The option means consumers don’t feel like they’ve missed out on the latest features, as it is essentially cramming all the power of an iPhone 13 into the shell of an iPhone 8.
But Apple may be responding to a trend picked up by market analysts.
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Onlookers have noticed that more expensive iPhone models are proving to be more popular than their more affordable siblings.
It leaves little incentive for Apple to continue pushing out cheaper phones like the iPhone SE, if consumers are jumping for pricier models.
So far, Apple has only revealed bigger and more expensive smartphones, such as iPhone 14 Pro and Pro Max.
A smaller, cheaper, option is yet to be unveiled – if it ever will be.
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