Britons are turning to showers as the cost of living crisis bites. But can you put a price on the soul-restoring magic of a soak?
I lay this morning, clavicle-deep in Epsom salts and London water, shrivelling softly in steam and soap. Like a submerged Carole Cadwalladr, like Woodward and Bernstein in bubbles: your fearless investigative bathtub reporter.
This act of journalistic bravery seemed pressing. This week, we learned that the cost of taking baths is set to rise to over £1,000 a year per household – almost double the price of last year, when it was already 79% higher than in 2021.