IAC/InterActiveCorp . is in advanced talks to acquire magazine publisher Meredith Corp. , owner of brands including People and Better Homes & Gardens, according to people familiar with the situation.

The deal, which is expected to be valued at more than $2.5 billion, would vastly expand IAC’s collection of online publications, which include Brides, Serious Eats and Investopedia, the people said. It would also bulk up IAC’s portfolio, which has shrunk recently after the company moved to spin off online dating behemoth Match Group Inc. and video-hosting and sharing platform Vimeo Inc.

This post first appeared on wsj.com

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