SHOPPERS have been left in stitches after a bargain shop decided to sell Prime energy drinks for just 50p each.
BrandMax in Shirebrook, Nottinghamshire, is flogging the bottled drink at a major discount as customers joke that “no one wants to buy them”.
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Prime – a product line of sports drinks, drink mixes and energy drinks – has been a major success since its release by YouTuber’s KSI and Logan Paul in 2022.
Primarily popular with schoolboys and teens, the drinks sold like hot cakes during their first year of production.
Many people even opted to buy in bulk in order to resell the £1.99 drink for eye-watering prices online, with fans willing to pay over the odds to get their hands on one.
On Facebook Marketplace, bottles have been offered for ten times the original price tag, with some being sold for up to £25 each, while one person was selling four for £50.
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One woman even admitted to spending a whopping £1,200 on 12 cans of Prime drink after travelling 25 miles just to find it.
On the high streets, shops have been ordering by the boatload to meet customer demands.
But now it seems those demands have dropped, following the decision from BrandMax to basically give them away with their “2 for £1” deal.
An anonymous member on the Extreme Couponing and Bargains UK group on Facebook revealed the incredible deal by sharing an image of the shops shelves.
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Rows upon rows of Prime bottles can be seen stacked up against one another, with large flyers promoting the deal.
One of them reads: “Weekend offer. Prime bottles 2 for £1. This shelf only.”
Many shoppers were left amused at how the notoriously expensive drink was now being flogged as cheap as possible.
One person joked: “Sucks for those who paid over the odds.”
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Another added: “Rip to the people who bought bottles for £10+.”
A third user said: “All those shipping containers of PRIME all arriving at same time creating a glut!!! Will be cheaper than own brand cola soon!!!”
One person even went as far as saying that stores are selling them at 50p “because no one wants them”.
Both BrandMax and Prime have been contacted for comment.
It comes just a month after it was announced a new Prime drink was coming to the UK after the last version sold out in both Aldi and Asda stores.
This time, it contains ten calories, zero sugar and 300mg of electrolytes, available in five flavours.- but you’ll only be able to buy it if you’re aged 18 or over.
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And a doctor has warned parents they shouldn’t give the popular Prime drink to their kids.
Dr Deborah Lee, from Dr Fox Online Pharmacy, has warned about the drink’s high levels of caffeine.
