Last summer, Barbie mania swept the world following the launch of Greta Gerwig’s hit movie.
From Barbie-themed cheeseburgers to bright pink Xbox gaming consoles, the world truly turned pink as the blockbuster took the box office by storm.
Now, Human Mobile Devices (HMD) has jumped on the bandwagon – albeit a few months behind the peak Barbie hype.
The tech giant has joined forces with Mattel to make Barbie’s iconic flip phone a reality.
Thankfully there’s not too long to wait before you can get your hands on it, with the Barbie Flip Phone set to arrive in summer 2024.
Last summer, Barbie mania swept the world following the launch of Greta Gerwig’s hit movie. From Barbie-themed cheeseburgers to bright pink Xbox gaming consoles , the world truly turned pink as the blockbuster took the box office by storm. Now, Human Mobile Devices (HMD) has jumped on the bandwagon – albeit a few months behind the peak Barbie hype
The only images that HMD has released so far are pictures of Barbie’s toy phone, and a blurry image of four pixelated devices
The new Barbie Flip Phone was announced at Mobile World Congress, which has kicked off in Barcelona this week.
‘Is it time to swap reel life for real life and take a breather from all the interruptions of notifications?’ said Human Mobile Devices Chief Marketing Office, Lars Silberbauer.
‘We’re thrilled to partner with Mattel, a company that shares our commitment to meaningful innovation and societal change.’
The smartphone appears to feature a retro clamshell design, and ‘promises to embody the vintage chic of the original girl empowerment brand’, according to HMD.
However, the tech giant is remaining tight lipped about any other features, including price.
‘At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,’ said Head of Consumer Products, Publishing, and LBE, Mattel EMEA, Ruth Henriquez.
‘The Barbie x HMD launch promises to be an exciting moment for Barbie fans of all ages, we’re excited to flip the switch and unveil it to the world at Mobile World Congress.’
The smartphone appears to feature a retro clamshell design, and ‘promises to embody the vintage chic of the original girl empowerment brand’, according to HMD
Despite the lack of information, Barbie fans have flocked to X (formerly Twitter) to discuss their excitement
The only images that HMD has released so far are pictures of Barbie’s toy phone, and a blurry image of four pixelated devices.
Despite the lack of information, Barbie fans have flocked to X (formerly Twitter) to discuss their excitement.
‘Wow, I love how HMD is catering to both the nostalgic and tech-savvy crowds with these products,’ one user tweeted.
Another added: ‘That sounds so retro and fun! Can’t wait to see the Barbie phone in action. Childhood nostalgia coming to life!’
And one joked: ‘A Barbie flip phone? That’s a blast from the past! Can’t wait to see the design.’
