WASHINGTON—Twenty internet providers, including AT&T Inc., Comcast Corp. and Verizon Communications Inc., agreed to improve subsidized high-speed internet plans they offer to millions of unconnected households, part of a Biden administration push to advertise a program created in last year’s bipartisan infrastructure law.

The moves would boost the roughly year-old Affordable Connectivity Program, which hasn’t reached all its eligible subscribers in part because many of the neediest users aren’t online in the first place. Other consumers aren’t aware that more than a third of the country is eligible for the $30-a-month discount. Additional sign-ups would be a boon for providers, analysts say.

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