Big chains try to preserve market share amid rising inflation and competition from Aldi and Lidl
Asda has said it will spend £73m to cut or freeze prices on 100 products, while Morrisons says it will cut prices on 500 products as Britain’s supermarkets fight to keep customers amid rising inflation.
The Morrisons products subject to price cuts represent 6% of its total sales, and include items such as eggs, cereal, cooking sauces, chicken and sausages. Asda said its price reductions would be on fresh fruit and vegetables, fresh meat, rice and noodles.
