Apple launches brand new 5G iPad Pro with impressive M1 chip

And now Apple boss Tim Cook, 59, is worth a reported $1billion less than a decade after he took over from cutthroat founder Steve Jobs.

Cook grew up in the small town of Robertsdale, Alabama.

His father Donald was a shipyard worker, while mother Geraldine was a homemaker.

Cook graduated with a Bachelor of Science in industrial engineering from Auburn University in 1982.

As a student, he developed a system to improve the traffic lights near the college that was so successful it was adopted by the local police force.

This promising early start was followed by the astonishing success which saw Cook work at several tech giants before joining Apple in 1998.

The Alabaman is said to have received a personal invitation from Jobs to join the company.

Following Jobs’ tragic death in 2011, Cook was handed the reigns and has taken the company from strength to strength.

Like Jobs, he’s reported to rule with an iron fist, sometimes leaving staff “in tears” following meetings, according to The Wall Street Journal.

Staff refer to Cook’s Friday meeting with operations and finance staff as ‘date night with Tim’ as they often run long into the night.

Cook has overseen the launch of several major Apple products during his nine-year stint, including the Apple Watch and Apple TV+.