THE STATUS of Apple’s mixed-reality headset is one of Silicon Valley’s best kept secrets but insiders are in agreement that big news is imminent.
An upcoming company conference is the perfect stage for Apple CEO Tim Cook to dazzle customers and competitors.
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The Worldwide Developer Conference (WWDC) will kick off virtually from Cupertino on June 6th.
The expectations for the four-day excursion into the internal mechanics of Apple are always high – WWDC is the scene where Apple has made its most dramatic announcements in years past.
Experts with their fingers on Apple’s pulse say the company won’t reveal their extended reality headset but could provide a demonstration or product roadmap.
The headset will integrate aspects of virtual and augmented reality for an immersive experience that doesn’t leave the user completely blind to the real world.
Manufacturing trouble, select leaks and factoring in time for a promotional tour point to a 2023 release for the headset.
Mark Gurman, an Apple expert for Bloomberg, reported that engineers were struggling to find content for the headset and keep the device cool while in use.
Meanwhile, one of Apple’s shell companies was clocked filing for a trademark on the phrase “realityOS” – reporters at 9to5Mac say realityOS is “probably” the name of the software that will power the headset.
Apple’s board of directors were given a demonstration of the tech, signaling that progress has been made despite obstacles.
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Ming-Chi Kuo, a trusted Apple insider, said Apple would be keen to keep the headset design under wraps for as long as they can.
“I’m sure that if Apple announces AR/MR headset and its OS at WWDC, competitors will immediately kick off copycat projects and happily copy Apple’s excellent ideas, and hit the store shelves before Apple launches in 2023,” Kuo wrote on Twitter.
A wave of COVID lockdowns abroad has squeezed the supply chain, affecting major tech players like Apple and others.
The headset will be Apple’s first new product line since the release of the Apple Watch in 2015.
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