Philipp Schindler, Google’s top sales executive, has his cellphone ringtone set to the “Star Wars” theme music. His office décor includes a collection of toy lightsabers, and he infuses presentations with references to the space epic.

The props are fitting for a man tasked with convincing business partners and regulators that his employer’s huge influence over the digital economy is more a force for good than evil.

This post first appeared on wsj.com

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