Alibaba Group Holding Ltd. posted its slowest growth in quarterly revenue since it went public in 2014 and said it would focus on retaining users on its platforms rather than pursuing user expansion, marking a strategic shift for the Chinese e-commerce giant.

In the October-December quarter, Alibaba’s revenue increased 10% from a year earlier to 242.58 billion yuan, or $38.07 billion as of Dec. 31, missing analyst estimates.

This post first appeared on wsj.com

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