What is Alexa?
Alexa, a voice-activated assistant powered by artificial intelligence, was introduced in 2014 with the release of the first Amazon Echo speaker.
The virtual companion is loaded into millions of devices across the UK including speakers, smart TVs, earphones and more.
Like rival services built by Google and Apple, Alexa responds to voice commands and speaks back to users.
The assistant can perform thousands of tasks, including setting timers, controlling smart devices around the home, and telling you about the weather.