Retailers are bracing for new Covid-19 restrictions that could weigh on holiday sales but hope investments in digital operations will allow them to better reach consumers than in the spring when the economy locked down.
Demand at retail chains picked up over the summer and fall after companies reopened stores, leading to stronger-than-expected sales at many firms that had to temporarily close shops when the coronavirus was first spreading.
But…
This post first appeared on wsj.com
