Distracted by China for years, luxury brands are waking up to the spending power of America’s shoppers. One Rolex retailer did well to rouse early.
Watches of Switzerland said Thursday that sales increased 45% in the six months through October versus the comparable period of last year. Sales were also higher compared with pre-Covid 2019, by 41% overall and 67% in the U.S. Since its initial public offering in 2019, the company has zeroed in on the American watch market, which it thought was underdeveloped.
