Less is more this festive season, as many consumers are putting the environment before price
Christmas is coming, but this year there should be less wrapping paper and food going in the bin, as consumers plan to be more environmentally friendly. A survey from Tesco has found more than a third of people want to be more sustainable, and research from American Express suggests we are happy to spend more on gifts that are “green”.
Michelle Ovens, founder of campaigning group Small Business Britain, says some consumers are now deciding to move away from heavy Black Friday-style discounts. “Consumers are looking more for value, and not just goods at any price – because that price might be the environment,” she says.
