Charity Christmas cards offer a great way to share seasonal goodwill – but to help a good cause be wary of where you buy them.
Cards bought direct from a charity – online, via post or in a charity shop – tend to be the most supportive. After manufacturing and marketing costs, 70p out of every £1 spent might go to good causes.
Good cause: Cards bought direct from a charity – online, via post or in a charity shop – tend to be the most supportive
Some charities are also signed up to Card Aid, where they receive up to 60 per cent of the card’s price. This supports about 200 good causes that use Card Aid to make and market cards on their behalf.
Yet if you buy charity cards from a high street shop or supermarket, as little as 10 per cent of the purchase price can go to the charity.
By law, a card seller must print the donation on each packet, but only one in three people read this.
More than £50million a year is raised for good causes from charity Christmas cards, according to the Greeting Card Association. Yet this is a small fraction of the £375million of revenue generated from the sale of one billion Christmas cards in the UK every year.
