Playmobil and Barbie among those hoping to cash in as pandemic drives up purchases that ‘spark joy’
Playmobil, Lego and Barbie usually feature on children’s Christmas lists but this year they are going after adults’ hearts, too, with collectible toys with a feelgood factor.
The usual range of Playmobil firefighters, knights and pirates has been joined by the spacemen James T Kirk and Spock, as the German company targets “kidults” with a £450 model of Star Trek’s U.S.S. Enterprise.
