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Ready for your close-up? In the age of the perpetual 24/7 news cycle, all business leaders need to be prepared and ready for the media to come calling during a crisis or controversy.
It’s not just journalists to be concerned about, either. One misstep on social media can cause a feeding frenzy as swarms of commenters pile on. Maybe it’s the result of poor judgement or unfortunate luck, but one gaff or controversy can damage an entire brand.
This article is from Entrepreneur.com
