Retailer launches ad a week earlier than usual after surge in online searches for festive products
John Lewis is returning to a tried and tested formula of unusual friends sharing Christmas for this year’s festive ad, with an alien stepping in where a dragon, penguin and monster under the bed have gone before.
For more than a decade John Lewis’s festive ad has become a big annual TV moment that kicks off the Christmas shopping season. This year it has launched a week earlier than usual after a rise in searches for Christmas products on the department store’s websites as families try to dodge supply problems in the run-up to the big day.
