ASMR, the euphoric tingling certain sounds provoke, has created online superstars with millions of followers. Is it just a weird fad, or could it help people with anxiety and depression?

When I was five years old something strange happened. After a busy afternoon finger-painting and running around, we were gathered by our teacher on the classroom carpet to listen to a story. I can’t remember which book she read – only that she began to do so in a soft voice, pitched somewherejust above a whisper.

Suddenly, a euphoric, tingling sensation started at the crown of my head and then travelled down my neck and back in waves. The more she read, the stronger the feeling became. I glanced at my friends, expecting to see them in a similar state of rapture, but they weren’t. So I kept the feeling a secret and soon forgot all about it.

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