Can the social media giant rebrand itself without alienating users? Here are five suggestions
Facebook’s proposed rebrand comes at a crucial time for the company. On one hand, Mark Zuckerberg’s increasing focus on the “metaverse” seems to hint that he has ambitions far beyond simply destroying every non-Facebook industry on the planet. But at the same time, he also has to unveil this new unstoppable machine of death without scaring off too many regular Facebook users. How will he be able to manage such an impossible highwire act? Here are some suggestions.
1. Get rid of the vowels. A big part of Facebook’s rebrand will apparently be the announcement of a new umbrella name, much like when Google debuted “Alphabet” to show that it had moved away from the business model of helping sad middle-aged men stalk their college girlfriends at 2am. “Horizon” has been touted as Facebook’s new umbrella name, but in my estimation this is both too bland and too far removed from the company’s origins. Instead, let’s just ditch all the vowels and call it FCBK. Yes, it would be using the sort of textspeak that has been extinct for a decade and a half and, yes, at first glance it does look like there’s a new company called “Fuckbook”. But this is Facebook, remember. What were you expecting? Competence?
