- ‘Pitchside intervention’ displayed on hoardings
- Sky Sports broadcasting League Two game to 120 countries
Forest Green Rovers have brought the climate and ecological crisis into sharp focus by taking the unprecedented step of using their pitchside advertising hoardings to display real-time facts and figures about fossil fuels, plastic waste, and other critical issues during their League Two game at home to Swindon. The match, televised by Sky Sports, was broadcast across 120 countries.
Forest Green’s “pitchside intervention” was planned by their artistic director, Massive Attack’s Robert del Naja, also known as 3D, in collaboration with the chairman of the club, Dale Vince, who acknowledged the bold move was controversial and could create a backlash. The messages were shown on the LED advertising four minutes into the game at the New Lawn, raising awareness of key world issues in a thought-provoking manner.
